The Armani fashion residence was founded in 1975 by Giorgio Armani. Born in Piacenza, 40 miles south of Milan, in 1934, Giorgio entered the fashion industry as a window dresser but soon established himself as a fashion designer. More than the years, the name Armani has grown to turn into a global brand synonymous with stylish simplicity and sophistication, an ethos that has continued to motivate and inspire Giorgio, and is apparent in anything from Armani clothing, jewellery, watches and cosmetics to Armani perfume and even household interiors.
Although Giorgio’s 1st foray into perfumes was in 1981 using the release of Giorgio by Giorgio Beverly Hills, the initial Armani branded perfume was released in 1982. Just called Armani, this chypre perfume for females (now discontinued) was to be the initial of countless thriving perfumes to become released below the signature Giorgio Armani label. This was followed in 1984 by the release from the first Armani fragrance for males called Armani Eau Pour Homme.
The 1990′s saw the release of Armani’s to begin with floral fragrances in the type of Gio and Acqua Di Gio each of which shared precisely the same soft-edged square bottle created to emulate the unstructured look of Giorgio’s jackets. He then followed this up with Acqua Di Gio Pour Homme, a marine fragrance that was supposedly inspired by the isle of Pantelleria where Giorgio spent lots of of his vacations.
In 1998 the very first duo fragrance was launched within the form of She and He. These were the first Armani perfumes to be released under the additional youthfully inspired Emporio Armani label and was the beginning of a new duo fragrance trend for Armani. In 1999, the original Armani Mania for girls was released. Even though well-known, this woody oriental fragrance was short lived and with its black packaging and black lid, it was quite often confused for a men’s fragrance and later discontinued.
The subsequent Armani perfume to be released was a different Emporio duo, White She and White He in 2001. Lighter and fresher than the original She and He fragrances, White was originally intended to become a limited edition Summer fragrance but is nevertheless readily available today. Following on from Armani White’s good results, a few duo Giorgio Armani perfumes had been released among 2003 and 2006 such as Night for Him and Her (now discontinued), City Glam and Remix.
2004 saw Armani branching out with his initial Armani Prive fragrance, Ambre Soie. This unisex fragrance was not created to have mass appeal and like the rest from the Privé range had restricted distribution and was extremely high priced. The range includes Prive Bois d’Encens, Prive Eau de Jade, Prive Pierre de Lune, Prive Cuir Amethyste, Prive Eclat de Jasmine, Prive Rose Alexandrie and Prive Vetiver Babylone.
Over the final few years, quite a few new Giorgio Armani perfumes have been released including Sensi and Sensi White, the new and a lot more feminine Armani Mania Pour Femme and Armani Mania Pour Homme. 2004 saw the release of Armani’s to begin with oriental fragrance for males, Black Code (later renamed to Armani Code) which proved tremendously favorite and was followed in 2006 by Armani Code For Girls. One of the most recent Armani perfume releases in 2007 were Armani Attitude For Guys, and Emporio Armani Diamonds (promoted by Beyoncé Knowles).
2008 has seen the release of Emporio Armani Diamonds for Males fronted by the hugely preferred Josh Harnett at the same time as an addition for the Armani Privé range in the kind of Oranger Alhambra. This new fragrance has on the other hand gotten Armani into hot water on account of trademark infringement. Giorgio’s inspiration for this most recent fragrance was the Persian gardens inside the walls with the Alhambra, an ancient hilltop fortress and Globe Heritage Website in Granada, Spain. Sadly, commercial use of the word Alhambra has been protected considering that 2001 but trustees for the Alhambra appear willing to drop any legal action in exchange for a “mutually beneficial” arrangement. In spite of this minor setback, factors nonetheless appear superior for Giorgio Armani and we’re confident to view a number of additional exciting new perfume releases in the coming months.
